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Cart Before Horse

Cart before the horse. That’s how I typically do things. Charge ahead and then figure it out as I go.   Oh, but not this time. Not when you have an experienced cadre of methodical thinkers on your project team. We are setting out to discover, unpack, understand and synthesize the marketing strategies of family-owned businesses so that we may learn from their efforts and share with others. Given that according to the US Small Business Administration 90% of businesses are family owned or controlled, we don’t know why no one has researched family business marketing before. We will begin this Continue Reading…

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The Buzz Begins

It all started the day I decided to learn everything I could about marketing family-owned businesses. You see, I own an advertising agency, and I derive the greatest personal and professional satisfaction from clients who are family-owned businesses. I thought in order for me to serve those clients to the best of my ability, I would dig deeper for research, data, reports, tips, tricks – anything to help market family owned businesses more efficiently and effectively. So I began my online search and found… virtually nothing. According to the US Small Business Administration, about 90 percent of all businesses in Continue Reading…