Family Business Ad Critique: Marvin Windows and Doors

Family Business Ad Critique: Marvin Windows and Doors

Marvin Windows and Doors History
Marvin Windows and Doors says that it is built “on a heritage of quality and innovation,” and they are “continuously leading the industry in product design and function.” The Marvin Family Brands consist of three brands: Marvin Windows and Doors, Integrity, and Infinity. It began as a family company built on an old-fashioned code of honesty, hard work, and service to its neighbors. The company has now become one of the world’s premier window and door companies.

Ad Critique
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obviously-portrays-family-message-0visually-attractive-or-attention-getting-4-clearly-represents-brand-feature-benefits-5distinctively-highlights-cta-5describes-family-values-overtly-0-4Though this ad makes only a passing reference to “four generations of ingenuity,” Marvin Windows and Doors is a family business through and through. Visit Marvin.com and you’re just a click or two away from a snapshot that shows the extended Marvin family, including the late company founder Bill Marvin, recognized by Builder Magazine as one of the 100 most influential people of the 20th-century building industry. Grandson John W. Marvin is chairman, and a fourth generation is growing into leadership. In fact, all senior leaders of Marvin Windows and Doors are said to reside in the headquarters community of Warroad, Minnesota, population 1,800.

Since the advertisement doesn’t mention the family aspect as heavily as we would’ve liked, we had to give the ad only 3-stars for family message and only 2-stars for family values. However, it does a very good job of showcasing the product and its features in the copy of the ad. The URL is in bold and is a strong call to action so we gave the ad 5-stars for that category.

What do you think of this ad? Leave us your thoughts in the comments below.