Web Show, Episode 5: Free PR Through Awards

For Mark McAfee, CEO of Organic Pastures Raw Milk Dairy, marketing means one thing: education. Listen as Mark guides us through his thoughts on taking customer relations to the next level. This month, we buzz in on the grand opening of the Downtown Fresno Grocery Outlet, and get a closer look at how Sunnyside Bicycles is empowering people to go out and ride. Then, we’ll take you inside the 2014 Fresno Food Expo for a glimpse at how family-owned business is shaping the valley’s food culture. When is the last time you considered the value of receiving an award for Continue Reading…

How Tom's Body & Paint Shares Their Family Values

How Tom’s Body & Paint Shares Their Family Values

Brandon Maxwell (top left) grew up watching his grandfather working on vintage cars and running the family business. Tom’s Body & Paint has repaired and painted thousands of cars in the Visalia area since 1979. Now, over 30 years later, the business is expanding their marketing practices using radio and online advertising, along with social media. Family values, great customer service, and auto body expertise are second nature to the Maxwell family. “Cars have always just been a part of our family,” said Brandon, 22. “My grandfather was super passionate about them and the family business. If he were alive Continue Reading…

A First Look at Raizana Teas' Family-Owned Business Marketing

A First Look at Raizana Teas’ Family-Owned Business Marketing

Husband and wife team Pablo and Sol Orozco create delicious teas based on herbal remedies passed down from previous generations. Their loose-leaf concoctions can be purchased online and now in person in downtown Fresno. Family Biz Buzz (FBB) met up with the Raizana Teas (RT) duo, discovering that their family-owned business marketing efforts combine good old fashion values and new media. Learn how the team approaches their relationships with the same care and attention that they give their tea. Q&A with Raizana Teas FBB: What does it mean to be a family-owned business? RT: A family-owned business means that you Continue Reading…

A Family-Owned Vacuum Company Features Family Member as Spokesperson

A Family-Owned Vacuum Company Features Family Member as Spokesperson

The Bissell family invented their first vacuum in 1876 to help keep their crockery shop floors clean from sawdust. This cleaning invention has driven the company’s growth for nearly 150 years. The Bissell Company is still family owned and operated, but it wasn’t until this year that they ran their first television campaign touting this fact. Watch more of the family-focused television campaign. Featured as the spokesperson of this new messaging is Cathy Bissell, Director of Corporate Affairs and wife of CEO Mark Bissell. You’ll find Cathy identifying herself as a member of the family and working into each of Continue Reading…

Trust in Your Business

Trust in Your Business

Trust is one of the most important cornerstones to build a company on. But sometimes, trust in business is hard to come by. We’ve found that family businesses rely heavily on trusted relationships to keep afloat, whether those are with employees, vendors or their customers. Trust can be an effective platform to build your brand’s identity and messaging. You have to trust your customers. Dick Johanson, founder of Johanson Transportation, describes this trust for your customers to continue being customers as a “two-way street… [trust] just won’t work pointed in one direction.” So, he built his business on the mutual Continue Reading…