IFB Event: Holiday Party

IFB Event: Holiday Party

Take a break from holiday shopping and join us for our yearly gathering of family business owners and friends. This year we’ll be celebrating the season at McCaffrey Homes. This is our favorite event of the year, so you won’t want to miss it! Free to the Public Wednesday, November 30 5:30 – 7:00 p.m. McCaffrey Homes 7020 N Van Ness Blvd Fresno CA 93711 Space is limited so RSVP to Lori Few at LFew@csufresno.edu or 559.278.5662. Continue Reading…

Family Business Ad Critique: LavAzza

Family Business Ad Critique: LavAzza

LavAzza History  LavAzza is an Italian coffee manufacturer founded in 1985 by Luigi Lavazza. The coffee company pioneered blending coffee beans for a supreme taste and aroma, and today is one of the largest roasters and distributors through retail outlets and online. Less well known in America, LavAzza is currently concentrating sales efforts in the western United States. The company is administered by the third and fourth generation of the LaVazza family. Read more about the company’s history on its website. Ad Critique  According to this ad, the LavAzza family puts “heart and soul” into the 119-year-old company based in Turin, Continue Reading…

IFB Event: Strategies to Make the Tax Laws Work for You

IFB Event: Strategies to Make the Tax Laws Work for You

Join the Institute for Family Business on November 9 to learn how to reduce your tax liability for next spring and start planning for 2017’s activity. 2017 will be a big year of changes- let us help you prepare! Speakers: Chelsey Marderosian and Nichole Agrava from Wiebe Hambalek, LLP will discuss how business owners can make last-minute strategic moves to significantly reduce the amount of taxes they’ll owe. DETAILS: Free to the public Wednesday, November 9 4:00-6:00pm Room PB 192, University Business Center RSVP to Lfew@csufresno.edu or call 559.278.5662 for free parking   Continue Reading…

IFB Event: Passing the Baton Part 2

IFB Event: Passing the Baton Part 2

Join the Institute for Family Business on October 5 to listen to a panel discussion by four fathers who are passing the baton to their sons to lead their families’ businesses. This is Part 2 of our series, and will include the father’s experiences. Panel includes: Dale Cross of Four C’s, Leon Dermenjian of Derco Foods, Lou McMurray of the Charles McMurray Company, and Herb Morgenstern of the Pleasant Mattress Inc. Moderator: Neil Koenig DETAILS: Free to the public Wednesday, October 5 4:00-6:00pm Room PB 192, University Business Center RSVP to Lfew@csufresno.edu or call 559.278.5662 for free parking Continue Reading…

Family Business Ad Critique: Blue Buffalo

Family Business Ad Critique: Blue Buffalo

BLUE History The BLUE Buffalo Company began in 2003 when Blue, a family dog, was struggling with cancer. Bill and Jackie’s beloved dog’s illness is what prompted them to take a serious interest in a wide range of pet health issues. This inspired the Bishop family to make a super-premium pet food using only the finest natural ingredients starting with real chicken, lamb or fish. Ad Critique  Though the word family appears in the company’s slogan (twice!), this consumer magazine ad makes no mention of the important fact that the founders and their children started the company because one of Continue Reading…