Everything You Need to Know for a Successful Family Business, You Learned in Kindergarten

Everything You Need to Know for a Successful Family Business, You Learned in Kindergarten

As I interview family-owned businesses for the Family Biz Buzz YouTube channel, I am gathering information about the secrets to their success. Without fail, when I pose this question, the response has something to do with treating their customers right. Watch this: You certainly don’t need an advanced degree from a prestigious school to master a smart customer service strategy. In fact, you probably just need to remember what you learned in kindergarten. “All I Really Need To Know I Learned In Kindergarten” by Robert Fulghum Most of what I really need to know about how to live and what Continue Reading…

Fresno Coin Embraces Being "Family-Owned"

Fresno Coin Embraces Being “Family-Owned”

Fresno Coin Gallery began advertising themselves as family-owned around 15 years ago. They believe that the community attaches value to being family-owned because it builds trust and credibility. A few weeks ago, Stephen and Stephanie Foster gave us their take on working with family. The siblings are close-knit and have made their 40 employees feel as if they are one large family. Though Fresno Coin Gallery started 30 years ago as a coin and gold-buying business, they have expanded to pawn loans on gold jewelry, diamonds, sterling, and coins. Within that time, all four siblings have come to work for their parents, Continue Reading…

Trust in Your Business

Trust in Your Business

Trust is one of the most important cornerstones to build a company on. But sometimes, trust in business is hard to come by. We’ve found that family businesses rely heavily on trusted relationships to keep afloat, whether those are with employees, vendors or their customers. Trust can be an effective platform to build your brand’s identity and messaging. You have to trust your customers. Dick Johanson, founder of Johanson Transportation, describes this trust for your customers to continue being customers as a “two-way street… [trust] just won’t work pointed in one direction.” So, he built his business on the mutual Continue Reading…

Marketing Family Ownership to Consumers: Do You Care?

Marketing Family Ownership to Consumers: Do You Care?

A couple of years ago, Enterprise Rent-A-Car launched a television campaign that positioned them as the family-owned car rental company that cared. This is a dramatically different direction for marketing messages in a crowded industry where travel websites like Travelocity empower to compare car rental companies only on price and little else. I happen to use Travelocity for booking work travel, and my selection process includes confirming an airport location and then comparing price. I’ve always lumped car rental companies into one big group of providers and one not really that much better or different than the other. That is, Continue Reading…