Family Business Ad Critique: POM

Family Business Ad Critique: POM

POM History Pomegranate juice, a source of antioxidants, has been growing in popularity over the past decade, and no one has benefited more from this than the privately owned Pom Wonderful company. Based in Los Angeles, with pomegranate orchards throughout the San Joaquin Valley, Pom Wonderful appears to be a family-owned and managed company without affiliation to any conglomerate, but Pom communications do not make mention of the family-owned nature of the business. It was founded in 2002 by the billionaire industrial agriculture couple Stewart and Lynda Rae Resnick. The company does focus on the fact that the pomegranates are Continue Reading…

Family Business Ad Critique: LavAzza

Family Business Ad Critique: LavAzza

LavAzza History  LavAzza is an Italian coffee manufacturer founded in 1985 by Luigi Lavazza. The coffee company pioneered blending coffee beans for a supreme taste and aroma, and today is one of the largest roasters and distributors through retail outlets and online. Less well known in America, LavAzza is currently concentrating sales efforts in the western United States. The company is administered by the third and fourth generation of the LaVazza family. Read more about the company’s history on its website. Ad Critique  According to this ad, the LavAzza family puts “heart and soul” into the 119-year-old company based in Turin, Continue Reading…

Family Business Ad Critique: Marvin Windows and Doors

Family Business Ad Critique: Marvin Windows and Doors

Marvin Windows and Doors History Marvin Windows and Doors says that it is built “on a heritage of quality and innovation,” and they are “continuously leading the industry in product design and function.” The Marvin Family Brands consist of three brands: Marvin Windows and Doors, Integrity, and Infinity. It began as a family company built on an old-fashioned code of honesty, hard work, and service to its neighbors. The company has now become one of the world’s premier window and door companies. Ad Critique Though this ad makes only a passing reference to “four generations of ingenuity,” Marvin Windows and Continue Reading…

Family Business Ad Critique: Royal Cup

Family Business Ad Critique: Royal Cup

Royal Cup History  The company was founded in 1896 by Henry T. Batterton as the Batterton Coffee Company in Birmingham, Alabama. Henry T. Batterton was the first coffee roaster in the state of Alabama. In 1930, Mr. Batterton and his wife died in an automobile accident, and the bank took control of the company. William E. Smith purchased the coffee company from Mr. Batterton’s estate in 1950 and changed the name to Royal Cup, Inc. In 1989, Hatton Smith, William’s younger brother, took over as president of the company. In 1996, the company celebrated its 100th anniversary and updated its Continue Reading…

Family Business Ad Critique: Blue Buffalo

Family Business Ad Critique: Blue Buffalo

BLUE History The BLUE Buffalo Company began in 2003 when Blue, a family dog, was struggling with cancer. Bill and Jackie’s beloved dog’s illness is what prompted them to take a serious interest in a wide range of pet health issues. This inspired the Bishop family to make a super-premium pet food using only the finest natural ingredients starting with real chicken, lamb or fish. Ad Critique  Though the word family appears in the company’s slogan (twice!), this consumer magazine ad makes no mention of the important fact that the founders and their children started the company because one of Continue Reading…