Family Business Ad Critique: POM

Family Business Ad Critique: POM

POM History Pomegranate juice, a source of antioxidants, has been growing in popularity over the past decade, and no one has benefited more from this than the privately owned Pom Wonderful company. Based in Los Angeles, with pomegranate orchards throughout the San Joaquin Valley, Pom Wonderful appears to be a family-owned and managed company without affiliation to any conglomerate, but Pom communications do not make mention of the family-owned nature of the business. It was founded in 2002 by the billionaire industrial agriculture couple Stewart and Lynda Rae Resnick. The company does focus on the fact that the pomegranates are Continue Reading…

Family Business Ad Critique: LavAzza

Family Business Ad Critique: LavAzza

LavAzza History  LavAzza is an Italian coffee manufacturer founded in 1985 by Luigi Lavazza. The coffee company pioneered blending coffee beans for a supreme taste and aroma, and today is one of the largest roasters and distributors through retail outlets and online. Less well known in America, LavAzza is currently concentrating sales efforts in the western United States. The company is administered by the third and fourth generation of the LaVazza family. Read more about the company’s history on its website. Ad Critique  According to this ad, the LavAzza family puts “heart and soul” into the 119-year-old company based in Turin, Continue Reading…

IFB Event: Strategies to Make the Tax Laws Work for You

IFB Event: Strategies to Make the Tax Laws Work for You

Join the Institute for Family Business on November 9 to learn how to reduce your tax liability for next spring and start planning for 2017’s activity. 2017 will be a big year of changes- let us help you prepare! Speakers: Chelsey Marderosian and Nichole Agrava from Wiebe Hambalek, LLP will discuss how business owners can make last-minute strategic moves to significantly reduce the amount of taxes they’ll owe. DETAILS: Free to the public Wednesday, November 9 4:00-6:00pm Room PB 192, University Business Center RSVP to Lfew@csufresno.edu or call 559.278.5662 for free parking   Continue Reading…